§Hephaestus.

Hephaestus School

Learn the forge.For free.

Free community + course for SMB owners who want to build their own agents. Same playbooks we use on paid client work — open-sourced.

Join — freeOr hire us instead

Why free

Deep runs a deli and smoke shop. He knows what it costs to bring on outside help when monthly margins are tight. Most SMB owners don't need a $7,500 engagement — they need a 90-minute walkthrough of how to wire ChatGPT into their Calendly and stop missing leads at midnight.

The school is that walkthrough. Plus the playbooks. Plus a community where shop owners can show their work and get feedback. Open to anyone with a real business and a willingness to actually do the work.

No upsell at the end. No paid tier. If you ever decide you'd rather we forge it for you, the studio door is open — but the school works even if you never hire us. That's the whole point.

Curriculum

Six modules.Built for operators.

Each module is a 30–60 minute walkthrough with a real example, real code, and a printable checklist. No fluff, no filler, no “subscribe for the rest.”
  1. 01
    Set up your first AI agent (chat, FAQ, lead qualifier)
    Recorded · self-paced
  2. 02
    Write copy your AI won't fumble
    Recorded · self-paced
  3. 03
    Wire your POS / Stripe / Calendly into an agent
    Recorded · self-paced
  4. 04
    Local SEO + Google Business — the operator playbook
    Recorded · self-paced
  5. 05
    The Bodega marketing department, broken down step by step
    Recorded · self-paced
  6. 06
    Office hours — show your work, get a roast
    Live · monthly

What's included

Everything.Nothing locked.

All six modules — full-length recordings, no preview cutoffs
Printable PDF playbook for each module
Starter code repo (Next.js + agent template) — MIT-licensed
Private community — show your work, get a roast, no gurus
Monthly live office hours with Deep and Johnny
Q&A archive — every question we've answered, indexed

Join

Drop your email.Get the first module today.

You'll get the first module in your inbox within 5 minutes, plus the playbook PDF. New modules drop every two weeks. Unsubscribe whenever — no guilt, no spam.

Get the first module

30 minutes on Zoom. No deck. No demo. We scope your build, quote a real number, and tell you when the answer isn't AI at all — because that happens too.

Start a project →